Mobile App Portals: Align Your Team At The Touch Of A Button

You live in a fast-paced business environment. It’s a challenge to share sales tools, internal communications and marketing collateral with your team. And it’s almost impossible to keep it all accessible, current and optimized across technology platforms. What would it be worth to have all your business updates, strategies and key marketing communications consolidated across […]

4 Tips for Managing a Marketing-Lead Qualification Team

Crawford/Mikus would like to welcome guest blogger Derek Singleton of  Software Advice Lead quality is a central issue in any organization. While there are many strategies for improving lead quality, few Marketing departments look to telemarketing to improve the quality of their leads. In my view, this is a mistake. Generally speaking, lead qualification lives in the Sales department but I don’t think they’re […]

The Right Information For The Right People

Posted by Scott Mikus I love reading clichés like these, but isn’t it true – doesn’t every company want to get the right information to the right people, but how many actually do?  Or more importantly, is the information in the right format or is it at the right time?  Let me address these points […]

It’s a Promise: The market evaluates your brand based on performance

Posted by Scott Mikus Brand identity and brand positioning are not the same thing. Even the most compelling brand identity is not a substitute for brand positioning based on performance. Your brand identity is a type of visual shorthand that uses logos, design, colors and slogans to quickly communicate your organization’s presence, character and personality. […]

6 Reasons Why Social Media is the New Marketing

Posted by Scott Mikus and Sheryl Roehl For decades, Marketing was a one-way street. We designed, wrote and delivered corporate marketing communications – collateral, ads, direct mail and the like. It was all about the company speaking to the market with one voice. Fast forward more than two decades and the old “Mad Men” Marketing […]

The 5 Social Media Mistakes that Marketers Make and How to Avoid Them

Posted by Sheryl Roehl More and more businesses are jumping on the social media bandwagon, but that doesn’t necessarily mean that they’re getting everything right.  Here are 5 things that keep marketers from getting the most from their social marketing programs. 1. Running your social marketing without a strategy or a plan. Social media is […]

7 Tips for Capturing Valuable Marketing Feedback from Prospects and Customers

Posted by Scott Mikus It is common in the medical profession to seek a second opinion on a diagnosis, and the practice works equally well during marketing and communications planning. You establish the first opinion when you draft an integrated marketing plan with strategies and tactics. Then, you can share some plan elements with other […]

Why Your Marketing Team Should Focus on Web Optimization over SEO

Posted By Beth Crawford & Scott Mikus Many organizations put significant time and money into their search optimization and neglect web optimization. Big mistake. Big mistake. While SEO can help improve search rankings and increase inbound traffic, it’s just as important to spend time optimizing the site’s content, user experience and design. If you don’t, your website […]

The Evolution of the Marketing Agency-Client Relationship: What A Long Strange Trip It’s Been

Posted By Beth Crawford & Scott Mikus Every now and then, I think back to when we were first setting up shop in 1989. If you’re like us and have worked in the creative industry for a decade or two, you’ve seen a lot of changes in your career. For us, one of the most […]

How NOT to Choose a Marketing Agency: 13 Rules You Should Break

Posted by Scott Mikus and Sheryl Roehl As a marketer, choosing an agency is probably one of the hardest but most important decisions that you’ll make in your career. Choose well and you’re a rock star in your boss’ eyes. Choose poorly and it could ding you on your next performance review. It’s not just […]